Want proof that a simple idea backed by a good formula makes for a successful business? Just point and click to www.victorycigars.com and enter the world of its premium custom label cigar business where quality and customer service lead off its mission statement.

Owner and founder Harold Nathan has translated his own 27-year passion for cigar smoking and related collectibles to a driving commitment that makes each customer feel and be treated special.

This is no small task since Nathan's customer base expands from consumers purchasing the minimum order of just one box (unheard of in the private label business) to many of today's corporate leaders from American Express, Microsoft and General Electric.

"No one wants to hand out a bad tasting cigar," stresses Nathan. That's why he starts with a core belief that a quality product comes first and must rest solidly at his business's foundation. Another point of difference Nathan proudly uses is to distinguish his products from those of the traditional custom label business. "That's why I personally picked out the blend myself. We offer hi-end premium cigars."

Premium cigars which are then labeled individually to suit the customers' needs which offer a unique gift-giving opportunity to the most discriminating consumer and cigar lover.

With support from his web site, Nathan is able to offer quick turn around times and service for any order size. Each order coming via the victorycigars.com web site is backed up with a personal call from a Victory Cigar representative. Nathan believes it's this high attention to customer service that caps off his successful formula. "80% of the people who order online want to talk with someone," adds Nathan, who stresses, "don't take away your customers' need for human contact."